India Fashion Forum 2025

Shaping fashion’s AI-driven future

Fireside chat: AI fashion transformation – From thought to shelf

Fynd’s Chief Business Officer, Ragini Varma, delivered a thought-provoking session on how AI is reshaping fashion’s entire lifecycle—from initial concept and design to production, merchandising, and customer engagement. The conversation highlighted actionable strategies and real-world AI applications fashion brands can adopt immediately to enhance efficiency, speed, and customer satisfaction.

Highlights from Fynd’s Showcase

Fashion leaders explored practical, ready-to-use solutions addressing core industry challenges:

• Omnichannel commerce: Unified solutions for integration of online and offline retail operations.
• AI-driven product design: Accelerating product creation and reducing time-to-market with intelligent automation.
• Immersive shopping experiences: Virtual and augmented reality solutions enhancing customer interaction and satisfaction.
• Smart catalog automation: Rapid, scalable content creation to quickly launch products across marketplaces.
• Conversational commerce: Intelligent AI-driven solutions boosting customer engagement and sales conversion.
• Logistics optimization: AI-powered tools to streamline supply chain efficiency, inventory management, and fulfillment.

Key takeaways from the event

• AI adoption is essential: Brands increasingly recognize AI as vital for improving customer engagement, streamlining operations, and staying competitive.
• Unified commerce is priority: Seamlessly integrated online and offline experiences are becoming standard customer expectations.
• Immersive experiences drive engagement: Virtual and augmented reality solutions play a significant role in enhancing customer satisfaction and influencing purchase decisions.
• Efficiency through automation: Retailers are prioritizing solutions that streamline workflows, reduce costs, and accelerate product launches.