Running 6 different tools to sell one product? Here's what Fynd unified commerce platform replaces them with

Executive summary

• Fynd is a unified commerce platform with 20+ connected tools for online selling, in-store retail, order management, supply chain and AI-led automation.

• It runs D2C, B2B, B2C, marketplace and quick commerce operations from one system.

• Core modules include a storefront builder, POS, self-checkout, endless aisle, clienteling, OMS, WMS, TMS, logistics, virtual try-ons and AI tools for design, photography, cataloging and customer support.

• Used by everyone from first-time D2C founders to enterprises running 1,000+ stores across countries.

• Live across fashion, beauty, electronics, furniture, grocery, logistics and pharma.

• Brands weigh Fynd against Shopify, Unicommerce, Odoo, Increff, Shipsy, FarEye, Adobe, SAP and Salesforce and pick Fynd for faster go-lives and lower integration effort.

What is the Fynd Commerce Platform?

Fynd is a unified commerce platform built to run retail end to end - online, offline and everything connecting the two. With 20+ native modules covering every sales channel, supply chain function and AI capability a retailer needs, it replaces a stack of disconnected tools with one system that talks to itself.

It works for a five-person D2C team just as well as it does for an enterprise with a global footprint. Small teams get a quick launch pad; larger ones get an API-first architecture built for custom, enterprise-grade builds. Because the frontend and backend are decoupled, brands get full freedom to design unique customer experiences without being boxed in by the backend.

Fynd builds AI into every layer of the stack not as an add-on, but as part of how the platform is engineered. That is what sets it apart from most other commerce and retail providers.

What does the Fynd Commerce Platform actually do?

In short, it handles nearly every operational layer of running a retail business:

• Modernises stores: Terminal POS, mobile POS, self-checkout kiosks, endless aisle, clienteling

• Builds websites: For D2C, B2B, B2C, quick commerce, SMBs and large enterprises

• Syncs inventory in real time: Across stores, warehouses and dark stores

• Centralises orders: From D2C, B2B, marketplaces, and in-store, in one view

• Runs logistics and supply chain: Order routing, warehousing, transport, fleet and carrier management

• Applies AI everywhere: Design, cataloging, customer engagement, support and workflow automation

What solutions does Fynd offer?

Online commerce solutions

Fynd Storefronts

What is Fynd Storefronts?

A composable, SEO-first website builder for D2C, B2B and B2C brands, positioned as an alternative to Shopify or WooCommerce. It comes with a built-in order management system, payment gateway and delivery integrations, plus prebuilt SEO, analytics and marketing tools. Drag-and-drop customisation is paired with AI for image enhancement, product descriptions and intelligent search.

‍Key capabilities:‍

• SEO-first mobile themes

• Built-in OMS, payments, delivery and loyalty

• AI image and copy tools

• Prebuilt CRM/ERP integrations

• One backend for D2C, B2B and quick commerce

‍Fynd Quick

‍What is Fynd Quick?

A pre-integrated stack for quick commerce - storefront, OMS, WMS and TMS working together to support sub-30-minute delivery. It handles dark store operations, real-time inventory sync, express order routing and last-mile dispatch.

‍Key capabilities:‍

• In-app and kiosk storefronts

• Real-time inventory sync across nodes

• Auto-picker assignment and wave-based dispatch

• AI route planning and rider app integration

• 20+ quick commerce delivery partners built in

‍Fynd Konnect

What is Fynd Konnect?

A marketplace integration and order management layer that syncs inventory, pricing, orders and returns across Amazon, Flipkart, Myntra, Nykaa, Tata CLiQ and more pitched as an alternative to Unicommerce, Vinculum, or Increff. It connects POS, ERP and WMS systems into one inventory view across your website, marketplaces and stores and also offers paid key account management to help brands grow sales on individual marketplaces.

‍Key capabilities:

• Real-time sync across marketplaces and POS

• Unified dashboard with analytics

• Auto product and price mapping

• B2B and B2C support with credit flows

• 100+ ERP/OMS/WMS integrations, no custom dev‍

Check the complete list of marketplaces and systems integrations

Fynd partner list

Fynd B2B

What is Fynd B2B?

A wholesale-ready platform for brands, manufacturers, distributors, wholesalers and dealers to run bulk selling online and offline - an alternative to SAP, Adobe Commerce and Salesforce for B2B use cases. It brings D2C-level speed to B2B with tiered pricing, bulk ordering, credit flows, approval workflows and digital catalogs covering the entire B2B lifecycle, from company onboarding to order management.

‍Key capabilities:‍

• Tiered pricing, MOQs, and credit-based checkout

• Buyer onboarding with KYC and custom approval rules

• Centralized order, inventory and catalog management

• Real-time status tracking, bulk invoicing and returns

Fynd GlamAR

What are Fynd GlamAR solutions?

Lets shoppers try products virtually before buying - 3D models, 360° viewers, AR try-ons for makeup, eyewear, accessories and jewelry, plus AI facial skin analysis for beauty brands. It also powers virtual stores, showrooms and AI-generated ads for immersive shopping experiences and works across apparel, eyewear, beauty, jewelry and home categories.

‍Key capabilities:

• Web-based 3D viewers embedded in PDPs

• VR trial rooms for smart mirrors/headsets

• Built-in engagement and conversion analytics

• SDKs for web, iOS, Android and in-store screens‍

See how Low Cost Glasses boosted monthly orders by 35% with Fynd 3D virtual try-ons

Read the case study

Offline retail store solutions

Fynd Store OS

Fynd's offline retail suite - a mobile-first, modular retail operating system bringing POS, self-checkout, endless aisle, clienteling and store operations into one app. It is built to help store staff sell more and give brands a simpler way to run modern, experiential retail.‍

Fynd POS

What is Fynd POS?

‍An omnichannel POS and mobile POS system that runs on Android, iOS and web browsers, so staff can manage in-store operations from any device. It handles billing, stock checks, orders, returns, customer profiles, discounts and omnichannel fulfillment, syncing everything across stores and online. It integrates with barcode scanners, printers, and EDC machines and works for both large enterprises with legacy systems and small online-first brands opening pop-ups or kiosks.

‍Key capabilities:

• Works on mobile, tablet, desktop - no special hardware

• Unified billing, returns, inventory, loyalty

• Real-time OMS, WMS and marketplace sync

• Role-based access, multi-outlet support

• AI-powered recommendations and customer insights

Fynd Self-checkouts

Fynd & Go, a scan-and-pay mobile checkout and in-store self-checkout kiosks. Both let shoppers scan items, view offers, pay any way they like and get a digital invoice. They are integrated with POS and OMS to keep inventory and orders in sync and are built to absorb peak-hour and festive-sale traffic.

‍Key capabilities:‍

• Mobile-based self-checkouts

• Live product info, promo visibility and delivery options

• Works with all payment methods and digital invoicing

• Integrated loss prevention with exit scanning

• 25% repeat customer uplift and 1-minute average checkout time

Fynd Endless Aisle

What is Fynd Endless Aisle?‍

Let store staff sell products that are not physically in stock by pulling real-time inventory from other stores and warehouses across COCO, FOFO and FOCO formats. Rule-based order routing fulfills from the nearest location and offers same-day delivery, and staff can complete the sale in the same system instead of losing the customer.

‍Key capabilities:‍

• Unified product and inventory view across stores and warehouses

• Delivery options: same-day, next-day, store pickup, curbside

• One-click access to product info and cross-sell recommendations

• Mixed cart checkout for in-store and endless aisle items

• Add custom notes: gift wrap, alterations, made-to-order

Learn how Style Bazaar — a multiformat brand dominant in tier 2&3 cities increase its annual omnichannel sales by 4x using Fynd Endless Aisle

Read the case study

Fynd Clienteling

‍What is Fynd Clienteling?‍

Helps store staff build one-to-one relationships and sell remotely, right from the Fynd Store OS app. Staff can build personalised carts from a customer's profile, history and wishlist, share them over SMS or WhatsApp and close the order while admins track performance and fulfillment centrally.

‍Key capabilities:‍

• Create and share personalized catalogs and carts via links

• Customers can shop directly from shared links and chat

• View abandoned carts and wishlists for smarter re-engagement

• Assign staff to customers and track clienteling performance

• Fulfillment, inventory and returns tracked across teams

Learn how a Superdry store associate drove 7.2% additional store sales using Fynd’s clientelling

Read the case study

Fulfillment and supply chain solutions

Fynd Order Management System (OMS)

What is Order Management System (OMS)

Centralises order flow across stores, warehouses, marketplaces and your website. It automates routing, allocation, cancellation, invoicing and fulfillment, with real-time visibility into inventory and order status and rule-based SLA and returns handling. It's built to process 350K+ peak orders an hour and is positioned against Unicommerce, Vinculum, Increff, and EasyCom on flexibility, faster integration cycles and B2B order handling.

‍Key capabilities:‍

• Real-time sync across store, warehouse, marketplace and D2C orders

• SLA-driven order allocation and routing logic

• Prebuilt integrations with WMS, POS, logistics and payments

• Native support for split shipments, backorders, returns and cancellations

Learn how Kalyan Silks reduced its order cancellation rate by 80%

Read full story

Fynd Warehouse Management System(WMS)

What is Fynd Warehouse Management System (WMS)?

Built for high-volume retail, handling inbound, putaway, picking, packing, cycle counts and returns via handheld terminals or paper flows across multiple locations and B2B/B2C workflows. It runs at 99.7% inventory accuracy with item-level visibility and is often evaluated against SAP, Blue Yonder, Manhattan, NetSuite, Unicommerce and Increff.

‍Key capabilities:‍

• Inbound to dispatch in under 30 seconds

• Item-level traceability and auto-QC flows

• Configurable for B2B, D2C, marketplace and dark store ops

• Integrated vendor portal for PO tracking and GRNs

Fynd Transport Management System (TMS)

What is Fynd Transport Management System (TMS)?

Automates routing, tracking and delivery assignment from first mile to last mile for e-commerce, omnichannel and quick commerce. It uses real-time traffic data, proximity and rider capacity to assign deliveries and polygon-based service areas to pick the best fulfillment store. It supports store-led, fleet-led, or hybrid delivery and cuts logistics costs by up to 50%.

‍Key capabilities:‍

• Auto carrier assignment and SLA-based routing

• Works with own fleet or 3P carriers

• AI-based route optimization, rider and load planning

• Polygon-based zone mapping with street-level accuracy

• Auto-scaling during peak demand

Learn how The Sleep Company delighted its customers with express deliveries for mattresses while reducing it logistics cost & time by half

Read the case study

Fynd Logistics Management

What is Fynd Logistics Management?

A full logistics orchestration layer covering shipping, tracking, returns and reconciliation. It connects to 100+ carriers, auto-generates labels, manifests and invoices, manages returns and gives courier performance analytics with pre-negotiated rates and automated workflows from day one.

Key capabilities:

• Integrated with 100+ courier partners

• Lowest rates with pre-negotiated SLAs

• End-to-end returns with pre-checks and QC flows

• Manifest, invoicing and reconciliation all included

Fynd Create

What is Fynd Create?

‍A design-and-manufacturing service for apparel brands who want to launch collections without hiring a designer or chasing manufacturing vendors. It combines trend intelligence, automated sketching and 3D prototyping with expert-led execution, AI-driven trend spotting, moodboards, digital tech packs and virtual sampling so brands get production-ready designs faster and cheaper. Share your idea with the Fynd team and go from design to shelf in as little as 21 days.

‍Key capabilities:‍

• Trend-backed designs created in hours, not weeks

• 2D and 3D sketching with instant feedback loops

• AI-generated tech packs ready for factory handoff

• Virtual sampling cuts costs and material waste

• 30–40% cost savings, 80% faster time to market

Fynd Snap

What is Fynd Snap?

Generates lifelike AI model photos and videos so brands can skip the traditional photoshoot. It converts flat-lay, mannequin or 3D renders into on-model fashion imagery, with a choice of AI models, poses and backdrops for each SKU cutting cataloging cost by up to 90% and speeding up launches 10x.

‍Key capabilities:‍

• Consistent model faces, body types and styling

• Preserves fit, fabric and styling.

• Lifestyle or studio-style backdrops for apparel, footwear and fashion accessories

• AI-generated videos from static images

Explore how ASOS slashes photoshoot expenses by 80%— while delivering studio-quality results with Fynd AI Photoshoot

Read the full story

Fynd AI Studio

What is Fynd AI Studio?

A suite of bulk image tools that generate, remove or replace backgrounds, resize and crop to channel specs, boost resolution, auto-tag views and fix aspect ratio and lighting built to keep catalogs compliant across marketplaces, storefronts, and social.

‍Key capabilities:‍

• Multiple variants from a single image

• SEO, marketplace and social image guidelines support

• Authentic Indian-themed images tailored for your brand

• Instant, one-click transformations

• Consistent, bulk processing and smart automation

‍Fynd Kaily

What is Fynd Kaily?

‍An AI conversational agent deployable on your website, app, WhatsApp, Slack, and email - active across the full journey from pre-sales to post-sales support. It goes beyond a rule-based chatbot by reading customer intent and emotion to suggest what someone actually wants and hands off complex queries to a human agent with context intact.

‍Key capabilities:‍

• Adjustable agent’s tone to match your brand voice

• 24/7 multilingual support and post-purchase handling

• It is easy to train (One-click training for Fynd Commerce Platform users)

• It has super lightweight, fast-loading widgets for iOS and Android apps

Fynd Boltic

What is Fynd Boltic?

A no-code automation tool that removes repetitive manual work and manual data shuffling across systems. It supports personalised recommendations, segmented marketing campaigns, and real-time cart-abandonment alerts and connects to your CRM, ERP and storefront tools to trigger automations and capture live data on orders, inventory and customer behavior including automated reordering and demand forecasting.

‍Key capabilities:‍

• Helps in creating rule-based automations using a simple UI

• Pre-built templates to get started fast

• Easy to modify workflows to quickly adapt to changes

• Predictive analytics

Retail use cases solved with Fynd's modular stack

Fynd's real strength is modularity. Every solution works on its own, but stacked together, they form a full retail tech system tailored to how your business actually runs - whether that is launching a D2C brand, running omnichannel stores, managing thousands of SKUs across warehouses or automating support at scale.

Launch your brand online and scale fast: Storefront Builder → AI Cataloging → OMS → Konnect → ONDC

Digitize in-store retail for omnichannel selling: Mobile POS → Endless Aisle → Clienteling → Fynd & Go self-checkout

Unify inventory and manage complex stock flows: Konnect → WMS → OMS → Workflow Builder

Optimise fulfillment and last-mile delivery: OMS → TMS → Logistics Management → full dispatch-to-delivery visibility

Reduce manual work and improve speed to market: AI Photoshoot → AI Image Transformations → PIM → Workflow Builder

Improve customer experience and automate support: AI Commerce Agent → Clienteling → Fynd & Go

Who uses the Fynd Commerce Platform?

Fynd runs commerce for global and Indian enterprise brands across categories:

• Fashion & Lifestyle: PUMA, Superdry, Celio, Globus

• Grocery & FMCG: Reliance Freshpik, Metro, Netmeds

• Electronics: Reliance Digital, JioMart Digital

• Beauty & Personal Care: Tira, Sephora

• Furniture & Home: West Elm, Pottery Barn

• B2B Retail & Distribution: Ajio Business, Metro, JioMart Partner

Fynd also powers the Jio Commerce Platform, running across 3.8M+ retailers and 300M+ customers.

What business outcomes does Fynd deliver?

• +34% store sales from Endless Aisle and remote selling

• -65% checkout time with mobile POS

• +78% repeat purchases through clienteling

• 99.7% inventory accuracy with barcode-level WMS

• -60% logistics cost through optimized routing

• 90% savings on model photoshoots with AI Photoshoot

Why brands pick Fynd as their unified commerce platform

Fynd is built as one connected stack instead of a patchwork of point solutions, which is what gives it an edge over fragmented tools:

• One platform for D2C, B2B, in-store and marketplaces

• Real-time inventory sync across every channel

• AI built into design, cataloging and support not bolted on

• Fast go-lives (ROUSH went live in 14 days)

• Proven scale: 350K peak orders/hour, $2.5B GMV, 20K+ stores

Power your entire retail journey with one platform

From SMBs to large enterprises, D2C to B2B, Fynd helps you build websites, run stores, manage inventory and orders, fulfill deliveries and automate retail workflows, all from one platform, with AI woven into cataloging, design and support.

See how Fynd adapts to fashion, electronics, grocery, beauty, furniture, pharma and more. Brands like PUMA, Metro, Netmeds and Superdry are already seeing results. Book a demo