ASOS slashes photoshoot expenses by 80%— while delivering studio-quality results with Fynd AI Photoshoot

Growth metrics

2 days turnaround for professional-quality catalog

30 SKUs in a day transformed from flatlays to catalog-ready images

86% reduction in total photoshoot time

80% reduction in photography expenses

About ASOS

Born in London in 2000, ASOS has grown into one of the most influential online fashion and beauty destinations in the world. With a catalog of over 85,000 products, they offer everything from wardrobe essentials to trend-driven pieces.

What sets ASOS apart is its focus on inclusivity and innovation. From petite to plus-size, ASOS makes fashion feel accessible and personal for everyone. Their customer-first mindset, paired with a bold approach to digital retail, keeps them ahead of the curve—and always evolving.

This forward-thinking DNA is exactly what brought them to AI Photoshoot.

Background

When ASOS planned to launch in a new market, they needed their catalog ready fast. But with traditional shoots taking 10–15 days, the pace wasn't quick enough for today's ecommerce world.

Challenges

The old way of doing things—model casting, studio setups, makeup teams, editing—was slow, rigid, and resource-heavy. It didn't match the speed, inclusivity, and scale ASOS needed to launch.

They weren't just looking for images. They needed a smarter, leaner way to bring their catalog to life—without the bottlenecks.

Get Started

The old way wasn't working. ASOS needed a smarter, faster approach—and realised AI for their solution. That's when they witnessed the impact of Fynd AI photoshoot for another brand and reached out. Their ask was clear: Can you do the same quality, but faster?

ASOS's objectives for Fynd AI Photoshoot

• Deliver high-quality, brand-consistent images
• Represent diverse body types, specifically plus-sized models
• Accurately replicate garment designs and details
• Maintain consistent facial features across all visuals
• Provide multiple angles for each product
• Ensure all images pass strict quality checks
• Comply with the 10-day onboarding policy of the marketplace with the complete catalog

Solution: Fynd's approach with AI Photoshoot

Following a quick consultation, ASOS teamed up with Fynd to build a custom workflow that combined speed, precision, and brand consistency—powered entirely by AI.

1. Turnaround in 2 days

With Fynd AI Photoshoot, ASOS delivered the full catalog in just 2 days—well ahead of the 10-day onboarding deadline, giving ASOS extra room to prep and launch early.

2. Visual consistency across all images

With complete control over facial features and proportions, we ensured every image aligned with ASOS's brand identity—maintaining consistency across poses, products, and model avatars.

3. A wide range of body types and sizes

Using our AI model library, we generated avatars across different body types and sizes, enabling inclusive representation that matched ASOS's customer profiles.

4. Every stitch, perfectly recreated

Garments were recreated with a high level of detail—from fabric textures to prints and folds. Each image reflected the original design with accuracy, delivering a polished, studio-like finish without relying on manual touch-ups.

5. Multiple angles and AI-generated videos

Each SKU was rendered in multiple angles and poses, giving shoppers a complete view of the product. We also introduced AI-generated videos to simulate garment movement—creating a richer, more engaging product experience.

6. Quality that's ready for launch

All assets were reviewed by our internal quality team to ensure consistency, brand alignment, and readiness for instant deployment—keeping everything marketplace-compliant from day one.

Experience the speed, scale, and savings of AI Photoshoot.

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Impact

80% reduction in photography expenses

No studios, no model bookings, no editing suites. ASOS drastically cut photography-related costs by eliminating production layers.

86% reduction in photoshoot time

Cut the traditional 15-day photoshoot timeline down to just 2 days, drastically improving turnaround time.

Faster GTM on marketplace

Completed the entire catalog well within the 10-day onboarding window, allowing ASOS to launch 8 days early, generating additional sales.

Scalable daily output

Built a flexible workflow capable of scaling from 30 to 150 SKUs per day, ready to meet growing catalog demands.

Enhanced engagement and efficiency

AI avatars matched ASOS's brand and body diversity standards, while AI-generated videos added depth to PDPs—boosting both engagement and efficiency.

The road ahead

ASOS's success with AI Photoshoot is just the beginning. The project opened the door to a faster, smarter way of working—one that fashion brands everywhere are starting to explore.

With AI Photoshoot, teams can now test, tweak, and launch new collections at speed, bringing a level of agility that traditional methods simply can't match. It's not just about saving time—it's about unlocking new creative potential.

ASOS plans to take this further by:

• Creating more avatar options across diverse ethnicities and customer profiles
• Generating imagery across multiple backgrounds and settings
• Scaling SKU processing from 30 to over 150 per day

This future-ready approach positions Fynd not just as a service provider, but as a strategic partner—helping fashion brands rethink how catalogs are created, personalized, and delivered at scale.

Join leading brands like ASOS and reimagine your catalog creation with Fynd's AI Photoshoot. From faster go-to-market to scalable, inclusive visuals—this is how modern retail gets dressed.

Let's create your next catalog, the AI way.

Get your Demo today!