Rewriting the rules of apparel manufacturing: Fynd at ASW 2025

This year, Apparel Sourcing Week 2025 (ASW) brought about 150+ garment manufacturers, 50+ fabric and accessory suppliers, and over 10,000 attendees from across the globe.

The theme, “Sustainability: Past, Present, Future”, set a powerful tone, questioning legacy and challenging if growth and sustainability can coexist. 

From legacy fashion giants to lean startups, the conversation was the same: how do we adapt faster, with more control and less waste?

That’s exactly where Fynd stepped in. The future of fashion is smarter and more sustainable, all the while being faster. At ASW, Dharmendra Mehta, MD, Fynd (UAE)  discussed the use of AI to shift the paradigm of fashion with speed, creativity, and intelligence. 

Inside Dharmendra Mehta’s ASW session

With his keynote, “Fynd AI Sourcing Platform: Changing the paradigm of fashion”, Dharmendra delivered a compelling call to action for the fashion industry to break free from its outdated ways. This includes slow and wasteful cycles, which are 9-12-month production timelines, fragmented systems, rising costs, and growing pressure from Gen Z consumers demanding sustainability and speed.

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Dharmendra introduced Fynd’s AI Sourcing Platform as a solution built for these issues: an integrated, intelligent engine that can take a brand from trend signal to shelf in just 21 days. He showcased real-world impact, including how Superdry launched a capsule collection in only 5 days, showcasing the platform’s strong capabilities. His message was reinforced by the Fynd team, ready to showcase the platform at our booths. 

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Highlights of the Fynd booth at ASW

Booths A28–A29 drew a lively crowd, thanks to the buzz around the AI Sourcing Platform and the contagious enthusiasm of excited attendees. And the excitement was all about Fynd’s Design-as-a-Service and Garment-as-a-Service that allow brands to go from a trend signal to a store-ready garment in record time. It showcased the perfect blend of AI-driven scale and human trust, since the sourcing platform comes with a production capacity of 10M+ garments monthly and access to a trusted network of 600+ manufacturers.

For those of you who missed us at the event,

Design as a Service (DaaS) is like having your own fashion design team on demand. It blends expert designers with AI to create trend-forward collections, from moodboards to production-ready tech packs—so brands can launch faster without hiring a full design department.

Garment as a Service (GaaS) handles everything from design to delivery—think of it as your all-in-one solution for making and launching garments. It covers AI design, prototyping, ethical sourcing, manufacturing, quality checks, and logistics, so you can focus on growing your brand while we handle the backend.

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“I love the idea that Fynd’s Garment-as-a-Service collaborates with a pool of manufacturers. All of the top brands, like Zara and Country Road use AI. If you are not using AI, you are going to be falling behind in the next few years.”

Carmen Jackson
Founder, DRC Racing

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Fashion in fast forward: A 21-day sprint with Fynd

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Day 1–7: Design & planning

• AI kicks things off by spotting trends and turning them into moodboards.
• Designers whip up 2D and 3D line sheets, original artwork, and tech packs, all wrapped up within the week.
• By day 7, tech packs are finalized with detailed specs, ready for immediate handoff to manufacturers.

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“The entire timeline for Fynd Design-as-a-Service looks quite impressive, starting from inputs to tech pack in 7 days. Excited to explore further.”

Nihal Peters
Head of Design and Product Development, Bewakoof.com

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Day 8–14: Make & market

• Fynd smartly picks the right factory and vetted designers for the designs. Samples go digital with virtual fit approvals, eliminating the need for a physical prototype. Tweak, approve, move, and save on the sampling wastage costs
• While this processes, our AI photoshoot creates lifestyle, studio, and video assets in under 4 hours without expensive models or studios or delays!

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Day 14–20: Manufacture & move in real time

• Day 14, the production kicks off with quality checks and logistics running in parallel to keep things moving.

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Day 21: Your collection hits the shelves, ready to sell, ready to shine!

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“At the brand we run, we are the design guys and we only are the ops guys. We don't understand backend and sourcing much, and we have had our challenges. Fynd’s AI Sourcing Platform is a dream come true for managing our backend. It’s like looking at just one person for sourcing, designing, and production. Essentially, get it to my warehouse and just focus on selling.”

Founder of an apparel brand, visitor to Fynd Booth

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What about your brand? Does design-to-warehouse feel overwhelming too? It's time to rethink how you work.

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Design, source, shoot, and ship!

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Faster, leaner, smarter: Efficiency that pays off

At ASW 2025, Fynd made it clear that fashion doesn’t need to be slow, wasteful, or expensive to produce. Our AI Sourcing Platform is engineered to cut go-to-market timelines by over 60% and reduce operational overhead across design, sourcing, and marketing. By replacing physical samples with 3D visuals, automating tech pack generation, and enabling virtual approvals, brands save weeks and avoid unnecessary spend. The result? Launch-ready collections in lightning speed, fewer revisions, and dramatically lower sampling costs. 

Built for apparel brands that want to launch faster, smarter, and leaner

At ASW, we aimed to challenge conventions and did just that.

If you’re looking to cut go-to-market timelines, reduce costs, and scale smarter with AI, Fynd’s platform is built for you. Whether you're a fashion brand, sourcing head, or manufacturer, let us help you build something smart.

‍Still juggling design, sourcing, and production on your own?

Let Fynd simplify the chaos and speed up your journey from sketch to shelf.

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