From brief to billing in days: Bringing Store OS to RCPL Signature Stores

When a new retail format starts, the technology must be ready before the first customer arrives. That was the challenge Reliance Consumer Products Limited (RCPL) gave us in late May. They were launching Signature Stores, small shops that only sell their own products and needed a point-of-sale system ready for the first openings.

The timeline was one week.

This is a brief story of how we got those stores billing and what is next for Store OS.

The ask: A working POS in one week

RCPL is one of the fastest-growing FMCG companies in India, and Signature Stores are a new way for them to sell their brands directly to customers. A brand-exclusive store is different from a regular retail shop. The product list is focused, the store is small, and the rollout happens fast once it begins.

They first needed something simple and essential: reliable billing at the counter, set up quickly, with the option to expand into a full retail system later.

Here’s exactly what we built

• Suggested Store OS, Fynd’s retail system for physical stores, as the base for the Signature Stores

• Store OS manages daily store tasks, starting with billing and adding inventory, product lists and back-office work

• Set up a full Store OS configuration in two days, including company, store and user setup

• Provided a working billing counter ready for customers

The moment it actually had to work

The first test store went live in Bangalore on June 9. We installed one device in the store and it handled live billing smoothly on the first day.

After that, the rollout moved fast. Within 3 days, the format grew to four Signature Stores, each using Store OS at the counter. A plan at the start of the month became open and selling by the second week.

What comes next

A few stores are just the beginning. RCPL plans to expand the Signature Store network well beyond the first locations and Store OS is designed to grow with them in two ways: more stores and more features in each store.

The next phase focuses on three things:

1. Rolling out to more stores. Making the successful setup in Bangalore repeatable across a growing network.

2. Deepening the Store OS feature set. Adding the features needed as the format grows, beyond billing to the full retail process.

3. Supporting new store formats. Expanding Store OS to handle bigger stores and new types as the network grows.

The real reason this didn’t fall apart

This moved from plan to billing in days because Store OS is a real product, not a custom build. The hard work of designing a retail system was already done, so the job in May was setup and deployment, not creating from scratch.

This lets a retailer say yes to a new format and have the technology ready. A tough timeline was set and Store OS met it. As Signature Stores grow, the system grows with them.

Building a new retail format and need technology that can keep up? Talk to the Fynd team.