Seven Critical Elements You Have Been Missing in Your Omnichannel Solutions So Far
An impressive 87% of retailers agree that an omnichannel strategy is a critical business solution for new-age challenges in retail. Businesses of all sizes are swiftly turning to omnichannel solutions to provide a more streamlined and personalized customer experience.
By converging online and offline customer data, businesses can create a more holistic view of each customer and customize marketing, sales, and brand-customer interactions accordingly.
However, several critical elements are often missing from omnichannel solutions, resulting in lost opportunities for retail businesses. Here are seven of the most critical elements you have missed in your omnichannel solutions.
1) Constant Guidance from Experts Throughout your Omnichannel Journey
Retailers need an experienced omnichannel platform that constantly guides them on every small step of their omnichannel journey – right from onboarding to strategy execution and success.
As one of the earliest movers in the omnichannel retail space, Fynd is dedicated to providing superior omnichannel services to its clientele and partners so that everyone is happy with a winning arrangement.
When Fynd works with brands to create omnichannel strategies, it takes complete responsibility for identifying their pain points and carefully analyzes their in-store shopping experiences to assess areas of transformation.
It identifies new technologies that need implementation for the retail brand under constant guidance from omnichannel experts and has a dedicated account manager to take care of the retail business account and track its progress for an impactful online-offline presence.
2) Easy to use OMS
There are several problems with an order management system that include slow sync, missing integrations, no support for barcode scanning, inability to handle multiple warehouses, bulk operations, or shipment management issues that make it difficult to use.
Fynd Order Management System (OMS) helps you stay organized and ensure you get live aggregated order views of new orders, processed orders, and returns. Its simple UI and intuitive features help manage orders from all channels and boost your sales by assuring faster product delivery to the customer.
3) Seamless Returns
Does the omnichannel solution used by your retail brand support seamless returns? You can check it out by going through these precise questions:
1. Does it let your customers return online orders in-store?
2. How easy is your return process across channels?
3. Can you track product returns from online-to-offline channels and vice versa?
If a customer returns a product without any problems, they may likely buy from your retail brand again.
4) Easy Do-it-Yourself (DIY) Catalog Management & Assistance
Catalogue management is the crucial process of organizing, managing, and listing the retail products in a company's catalogue across the brand website, ecommerce marketplace, and third-party retailers.
The process includes creating and editing product data, deciding how products should be listed, categorized and grouped, setting their prices, determining how products are presented to the customers, removing outdated or redundant products from the catalogue, and replacing it with new ones.
Theoretically, it should be easy for retailers to keep their catalogues updated and accurately reflect their livestock on all channels. However, in reality, catalogue management can be a big challenge. It is because retailers often have to contend with outdated product data, multiple inventory systems, inaccurate listings and more.
5) Additional Support
Does your omnichannel solution have this dedicated team after onboarding on an omnichannel platform? Check them right now:
Store support team: The omnichannel brand should help in-store employees understand the technology more easily and help them close sales even if the physical inventory is unavailable.
Operations support team: Does your operations support team provide you 24 with seven support for business transactions across channels?
Logistics support team: The role of logistics support teams is to get the right product to the right place at the right time. They must ensure that goods and materials are delivered safely, securely, and on schedule to the end customer.
Constant training: To provide an excellent customer experience, employees must be able to navigate through all channels and understand how each channel contributes to the customer journey.
Additionally, the employees must be proficient in using the omni channel technology so that they can effectively communicate and reach out to customers through multiple channels.
6) Fulfilment Through Stores, Not Just Warehouse
Does your omnichannel platform support order fulfilment through retail stores? Small businesses have a unique opportunity to use their stores as fulfilment centres for online orders.
This process involves shipping products directly from the retailer’s store rather than a centralised warehouse, which can save on the infrastructure cost of renting a warehouse for order fulfilment and cut short the delivery time.
7) Evolved in-store assistive sales solutions like Fynd Store
Does your omnichannel platform provide an in-store assistive sales solution? Check out some of the impressive things that can be done with Fynd Store.
1. You can quickly create a micro version of the brand website without setting up an e-commerce website.
2. Create a unique product collection that the brand wants to sell during the event period.
3. Display the retail brand's offer on launch day itself on the Fynd Store.
What did you Achieve in creating B2B Micro Stores on Fynd?
1. An additional channel with one of the highest order fulfilment rates
2. The in-store staff gets immense help in boosting offline store sales
3. Sell more products at original prices without deep discounts
4. Customers can see exclusive collections without depending on physical inventory
What Differentiates Fynd from other Omnichannel Solution Platforms?
Fynd offers a never-seen-before platter of customized omnichannel solutions for dynamic retail business need:
Fynd Store endless aisle solution: Quickly convert your physical retail stores into ecommerce stores in seconds! The popular B2B solution allows retail brands to create a micro version of their brand website and quickly mirror inventory for specific sales events like EOSS without getting into the complex technicalities of launching a website.
It offers in-store customers the opportunity to browse through and purchase both available and out-of-stock products to deliver their orders right to their doorstep.
Brand website: The brand website, powered by Fynd, helps showcase your brand identity, engage with your visitors and build relationships. Retailers get an omnichannel website that gives their customers a unique and integrated shopping experience with end-to-end logistics management from the brand store to the customer’s delivery location.
Sell on ecommerce marketplaces: List and sell your retail products on popular marketplaces like Amazon, Flipkart, Myntra, Ajio, and Jabong with ease by leveraging real-time inventory to process orders smoothly.
Sell on wholesale marketplaces: Uniket is a direct-to-retail platform that helps list your branded products on the Uniket store and get assured bulk orders from small, medium, and big retailers all over India.
Sell store inventory on multiple channels: Sell store inventory without any segregation in various channels like within your store, on your website, on Amazon, Myntra, Tata Cliq, Ajio, Flipkart, Nykaa fashion, internationally in the Middle East (Qatar & Dubai).
Sell offline styles and online-only styles: Sell offline styles on online platforms e-commerce websites, and third-party marketplaces. Sell online-only styles (in your online warehouse) within stores as well through a digital catalogue
Omnichannel is a vital part of retail business strategy. If you are looking to implement an omnichannel solution, ensure that it includes all of the following critical elements.
Book a demo or contact us immediately to learn how Fynd can help rapidly transform your retail business into an omnichannel brand. Our experts are happily waiting to take your calls, listen to your business challenges, and suggest a proven omnichannel solution for your retail business growth.