Blogs

Get the latest retail trends, insights from Fynd, and expert industry opinions all in one place

Blogs

Here are some of the transformational stories we have created for over 300 customers. Refine your results to find the story that resonates most with your business & needs

Featured Blogs

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In conversation with Anand Thakur, CTPO of Reliance Retail on embracing experimental retail

May 30, 2024
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Accelerating retail at scale: Insights from Keynote Address, Phygital Retail Convention 2024

May 24, 2024
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Insights from Asia Retail Congress 2024 | What’s next for Indian retail?

March 14, 2024

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Small Business Marketing Strategies to Drive Growth and Engagement

Small businesses face significant competition, making effective marketing crucial. Key strategies include identifying and targeting a specific audience, understanding competitors, and optimizing for search engines (SEO) to increase visibility. Social media and email marketing are essential for engagement and brand building. Content syndication expands reach, while tracking trends and using analytics tools helps refine strategies. Embracing user-generated content (UGC) fosters trust and engagement, offering cost-effective marketing and improved SEO. By integrating these tactics, small businesses can establish a unique brand identity, build lasting customer relationships, and achieve sustainable growth.

10
min read
June 28, 2024
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The Benefits of a Website for a Small Business

In today's digital age, a website is essential for small businesses to enhance visibility, credibility, and customer engagement. It acts as a 24/7 digital storefront, reaching a global audience and leveling the playing field with larger companies. A well-designed website builds trust and makes a strong first impression. Digital marketing through a website is cost-effective, leveraging SEO, content marketing, and social media integration. Additionally, a website provides customer convenience, interactive features for engagement, and valuable data for informed decision-making, driving growth and success in the competitive market.

8
min read
June 28, 2024

The summer of quick commerce

Record temperatures across India led to over 2 million daily quick commerce orders for groceries, dairy, ice cream, and beverages. Platforms like Zepto, Blinkit, and Amazon Fresh saw remarkable growth, with significant demand for delivery drivers and operational staff due to election-related shortages and extreme heat conditions.

6
min read
June 19, 2024

How ChatGPT-4o Can Enhance Marketing Activities

Discover how ChatGPT-4o, the latest advancement in AI technology, can transform your marketing strategies. This blog explores the significant upgrades in ChatGPT-4o compared to its predecessors, ChatGPT 3.5 and ChatGPT 4 (Plus).

8
min read
June 18, 2024

Omnichannel Experience: How to personalize the journey for every customer

In today's competitive market, offering a seamless and personalized experience across various channels is crucial for retaining and attracting customers. The omnichannel approach integrates multiple touchpoints, providing a unified and consistent customer journey. Here's how you can personalize the journey for every customer in an omnichannel environment.

5
min read
June 18, 2024

The omnichannel maturity of brands in India: Expectations vs reality

Discover insights on the gap between CXO expectations and the reality of omnichannel maturity in India, drawn from the India Phygital Report 2024

8
min read
June 14, 2024
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In conversation with Anand Thakur, CTPO of Reliance Retail on embracing experimental retail

Delve into an insightful discussion on experimental retail, omnichannel maturity, and digital disruption. Discover the future of phygital retail with expert advice

min read
May 30, 2024

Accelerating retail at scale: Insights from Keynote Address, Phygital Retail Convention 2024

Discover the future of retail in India with insights from one of Fynd's co-founders, Farooq Adam’s keynote at Phygital Retail Convention 2024. Explore supply chain evolution, digital transformation, and AI-driven innovations.

min read
May 24, 2024

Insights from Asia Retail Congress 2024 | What’s next for Indian retail?

2024 could be the year that sets the stage for some of the decade’s biggest trends and transformations in Indian retail. The country’s biggest retail heads believe it might be time for retailers to refocus on their customer experiences.

min read
March 14, 2024
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Redefining Retail
Innovative Technology
Elevating Experiences
Redefining Retail
Innovative Technology
Elevating Experiences
Redefining Retail
Innovative Technology
Elevating Experiences
Redefining Retail
Innovative Technology
Elevating Experiences
Redefining Retail
Innovative Technology
Elevating Experiences
Redefining Retail
Innovative Technology
Elevating Experiences
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