Features

Build Your Storefront

Take full creative control of your storefront, from layout to last pixel, without writing code.

No code Theme Editor

Customise your entire storefront visually with a live preview editor. Change layouts, colours, fonts, and content in real time across desktop, tablet, and mobile views.

Pre-built customisable themes

Go live fast with ready-to-use templates built from modular design blocks, layouts, and components.

Section-based page builder

Add, reorder, or remove pages and sections with an intuitive drag and drop interface. No developer needed.

AI-powered section creation

Describe what you want in plain language and generate custom page sections in minutes.

Built in content management

Manage blogs, landing pages, and dynamic SEO ready content without leaving the platform.

Global design controls

Centrally manage fonts, colours, and layouts across multiple pages or storefronts to stay on brand everywhere.

Audience & schedule based visibility

Show the right sections to the right person at the right time with targeting rules for audience, location, and schedule.

Blazing fast progressive web app

Deliver sub 4 second load times with mobile first progressive web apps optimised for Core Web Vitals.

Custom domain

Connect your own domain name to your storefront in a few clicks for a fully branded experience.

Custom forms

Power contact, feedback, or inquiry forms directly within your storefront without external tools.

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Checkout & Payments

Optimised checkout flow

Reduce drop offs with address autocomplete, guest checkout, mini cart, and in cart product recommendations.

Seamless payment experience

Offer every payment method your customers prefer including cards, UPI, wallets, net banking, cash on delivery, and more through an extensive list of integrated payment gateways.

Real time delivery promise

Build trust at the point of decision by showing expected delivery dates based on integrated logistics and polygon mapping.

Agentic checkout

Let an AI powered chat assistant answer product queries, recommend items, apply the best coupons, add products to cart, and guide customers through checkout.

Trust markers

Display brand credibility badges and trust signals on your homepage and product detail pages to increase buyer confidence.

Discount codes

Create and apply percentage or fixed value discounts at the product level to run targeted promotions and move inventory faster.

Grow Traffic & Ad Performance

SEO first architecture

Rank higher on search engines with built in meta tags, schema markup, canonical URLs, and optimised site structure from day one.

Native Pixel & CAPI integrations

Track every customer action accurately with server side event tracking that ensures complete attribution across channels.

Full funnel data layer events

Capture every click, search, view, and purchase in a structured, real time data layer ready for analytics and retargeting.

Auto sync product feeds

Push up to date catalog feeds to Google and Meta Ads automatically for higher click through rates and lower cost per click.

Abandoned cart & checkout recovery

Retarget high intent shoppers with hyper personalised ads and WhatsApp messages based on drop off events.

Google Analytics integration

Connect Google Analytics to track traffic sources, user behaviour, and conversion paths across your storefront.

Social media selling

List and sell products directly on Instagram, Facebook, and other social channels from your storefront.

llms.txt support

Make your storefront discoverable by AI search engines like ChatGPT, Claude, and Perplexity with built in llms.txt support.

Search & Product Discovery

Smart merchandising

Pin, boost, bury, or hide products on any search result with visual rules, live preview, scheduling, and cohort based personalised sorting

Powerful native search

Help shoppers find products faster with autocomplete, synonyms, proximity matching, and customisable search results.

ML driven product recommendations

Boost average order value with personalised, trending, and similar product suggestions powered by machine learning.

Quick View & Buy Now

Shorten the path to cart by enabling instant purchase actions directly from home and listing pages.

Out of stock management

Automatically push out of stock products to the bottom of listing pages so shoppers discover available items first.

Products & Catalog

Scalable product catalog

Add and manage product catalogs of any size with variants, images, and attributes, with no limits on the number of products.

Bulk catalog operations

Add products, update tags, attributes, and inventory status across thousands of SKUs in one action.

AI image transformations

Enhance product images with automatic background removal, resizing, and on model transformations.

AI photoshoots and videoshoots

Generate studio quality product photos and videos using AI models, eliminating the need for traditional photoshoot setups.

Product collections

Organise products into collections by type, season, or promotion for easier browsing and merchandising.

Smart product bundling

Curate and sell multi product bundles at a combined price to increase average order value and simplify purchase decisions.

Orders & Fulfillment

Order management

View, process, and fulfil orders from every sales channel in a single omnichannel view.

Multi location inventory

Track and allocate stock across warehouses, retail stores, and fulfilment centres with real time omnichannel inventory visibility.

Shipping zones

Configure delivery zones with custom shipping rates and rules based on geography to control where and how you ship.

Fulfillment options

Offer customers multiple delivery speeds including standard, express, and priority shipping, configurable by location.

Returns & exchanges

Accept omnichannel returns and exchanges, including buy online return in store, with built in workflows, automated inventory updates, and configurable return reasons.

Refund management

Process full or partial refunds to the original payment method or store credit, with automated status tracking and customer notifications.

Automated order notifications

Keep customers informed at every stage with automated order confirmation, shipping, and delivery notifications via email and SMS.

WhatsApp integration

Send order updates, delivery notifications, and re engagement messages directly on WhatsApp.

Credit notes

Issue credit notes against cancelled or returned orders for transparent accounting and GST compliant record keeping.

Custom invoice format

Customise invoice templates with your brand identity, tax details, and layout to deliver a professional post purchase experience.

Custom labels, manifests & delivery challans

Configure custom formats for shipping labels, pickup manifests, and delivery challans to match your operational and compliance requirements.

Manual order creation

Create orders for telephonic sales, special requests, or offline campaigns and process them through the same fulfilment system.

Promotions & Loyalty

Smart offers engine

Drive faster conversions with user based targeting, personalised discounts, and flexible coupon controls.

Customer segmentation

Group shoppers by behaviour, location, or spend to trigger targeted offers and personalised journeys.

Native rewards & loyalty

Turn every purchase into a reason to return with built in loyalty programs, points, and reward tiers.

Free gifts

Automatically add a free item to the cart when customers meet a spend threshold or purchase a qualifying product.

Wallet

Let customers store credit, loyalty rewards, and refund balances in a single wallet, reusable at checkout to drive repeat purchases.

Wishlist & save for later

Capture high intent browsers and re engage them through retargeting campaigns.

Email & SMS campaigns

Run targeted email and SMS marketing campaigns to drive repeat purchases, announce promotions, and re engage dormant customers.

Customers

Customer profiles

Auto create rich omnichannel profiles with every purchase, capturing contact info, lifetime spend, and preferences.

Unified order history

Sync complete order history across online, in store, and marketplace purchases into a single omnichannel customer view.

Customer tags

Assign tags to customers for filtering, segmentation, and targeted outreach.

Intelligence

AI powered performance insights

Surface actionable recommendations through automated reports and dashboards powered by Fynd Intelligence.

Real time storefront analytics

Monitor live traffic, conversion rates, bounce rates, and page performance to act on trends as they happen.

Sell Globally

Multi language & currency support

Localise your storefront interface and product data per language, including right to left (RTL) layouts and hreflang support.

Regional pricing engine

Set geography specific pricing per region, channel, and store to protect margins while increasing local conversion.

Duties, taxes & customs compliance

Calculate landed costs inclusive of duties, taxes, and fees, and manage region specific HS codes.

International payment acceptance

Accept payments in every market through region specific gateways including Juspay, Razorpay, PayU, CCAvenue, Checkout.com, Adyen, and Jio OnePay.

Power Quick Commerce

Map based serviceability

Show available products and delivery times based on the customer's location for a true hyperlocal experience.

Real time inventory by location

Display live stock levels per dark store or warehouse so customers only see what is actually available for delivery.

Hyperlocal storefront themes

Launch with themes purpose built for quick commerce, optimised for fast browsing, category first navigation, and rapid add to cart flows.

Zone management

Define and manage delivery zones with polygon mapping to control serviceability boundaries and delivery timelines.

Real time order flow

Manage orders on the go while customers track their deliveries live, built for quick commerce speed.

Live order tracking

Give customers real time visibility into rider location and delivery status from dispatch to doorstep.

Security

Protect your business and your customers with enterprise grade security at every layer.

GDPR & SOC 2 Type II compliance

Operate with confidence under GDPR and SOC 2 Type II compliance for trustworthy, auditable operations.

Staff accounts & permissions

Control who can access what with role based permissions for your team.

Free SSL & secure hosting

Every storefront comes with SSL encryption and unlimited cloud hosting at no extra cost.

Fynd Commerce Ecosystem

Point of Sale (POS)

Process in store transactions, manage returns and exchanges, and keep inventory in sync across online and offline with omnichannel visibility.

Endless Aisle

Let store staff sell products from any location's inventory, even if it is not on the shelf, and ship directly to the customer.

B2B storefronts

Launch wholesale ready storefronts with tiered pricing, bulk ordering, and credit based purchasing for business buyers.

Warehouse Management System

Streamline warehouse operations from receiving to dispatch with smart pick, pack, and ship workflows.

Transport Management System

Automate dispatch, optimise delivery routes, and track shipments from first mile to last mile.

Headless commerce APIs

Integrate Fynd Storefronts with any system including ERP, CRM, POS, or custom front end, with no lock in.

Extension marketplace

Add capabilities on demand with partner built apps for subscriptions, reviews, virtual try ons, loyalty, and more, all plugging directly into your storefront.