May 28, 2025
Explore key takeaways from Fynd’s participation at PRC 2025, where we launched the AI in Retail – India Phygital Report and showcased real-world AI solutions for retail. Discover what brands are prioritising, our biggest learnings, and what’s next for AI in commerce.
Abhay Avadhani
In the weeks leading up to PRC 2025, one question kept surfacing:
Are Indian retailers ready to put AI into practice—not just talk about it?
That question shaped how we showed up at this year’s Phygital Retail Convention, held on May 7–8 at Jio World Convention Centre, Mumbai. As one of India’s key forums for retail and commerce, PRC brings together CXOs, marketers, developers, mall operators, and tech enablers to exchange ideas and evaluate what’s next.
Fynd returned as the Omnichannel Partner for the third year in a row. But this time, we did more than show solutions—we challenged the narrative.
Our launch of the AI in Retail – India Phygital Report 2025, in collaboration with PwC and IMAGES Group, was the first AI-readiness benchmark built specifically for Indian retail. It wasn’t just another whitepaper. It gave leaders a way to measure how prepared they are to apply AI across operations, and where the biggest gaps lie.
What set us apart at PRC was not just what we showcased, but how. Instead of concepts, we focused on working demos. Instead of vague AI promises, we anchored every conversation in real outcomes—faster launches, leaner operations, and better customer journeys.
That clarity resonated. Conversations quickly moved past “what’s possible” to “what can we start today?”
At our booth, leaders shared specific challenges and explored practical ideas. Some patterns were unmistakable:
One message came through strongly: AI is ready. And so are retailers. We created a live, interactive experience to demonstrate what applied AI can actually do for brands right now.
Beyond the headlines, here’s what really stood out.
Our showcase focused on solving everyday retail problems. No jargon. Just live demos showing how AI simplifies discovery, fulfillment, and time to market.
We showed how brands can compress the collection lifecycle — planning, designing, and sourcing — into a faster, more intelligent workflow powered by insights and automation. A smarter way to stay ahead of trends and seasonal windows.
Try design automation in action
Retailers explored how catalog content — from names and descriptions to attributes — can be generated at scale with AI, helping teams go live on marketplaces and D2C platforms in record time.
Generate your first AI catalog now
With no need for photoshoots or model coordination, brands discovered how to generate styled product images, flat lays, and mannequin visuals instantly, reducing cost while elevating quality.
We demonstrated how intelligent storefronts can transform browsing into buying. Think contextual ranking, predictive search, and merchandising that adapts to customer intent in real time.
Explore personalized storefronts
Visitors tested virtual try-ons across beauty and accessories, experiencing how AR can help shoppers make better purchase decisions, while bringing fun and confidence into the buying journey.
Test virtual try-ons for your products
With our transport management engine, brands saw how to optimize deliveries through automated routing, better partner allocation, and real-time visibility — a key enabler of efficient post-purchase experiences.
Optimize your fulfillment with TMS
With our work automation solution–Boltic, we demonstrated how business teams can automate processes, from catalog syncs to order updates, without relying on developer resources. It’s speed and control, on demand.
Create your first Boltic workflow
We brought to life our conversational agent that helps shoppers with discovery, product advice, and post-purchase support, driving both conversion and satisfaction across channels.
Meet your next sales agent (it’s AI-powered)
Each product sparked one key conversation: How fast can we start using this?
Despite disruptions in attendance due to geopolitical challenges, PRC 2025 was packed with conversations and future-focused insights. From the mainstage to one-on-one discussions, here’s what captured the attention of India’s retail leaders:
Our fireside chat featuring Salman Saudagar, COO, Fynd and Ravi Kapoor, partner and leader, PwC India drew sharp focus on the practical shifts AI is enabling across retail. From eliminating planning guesswork to accelerating time-to-shelf and delivering intelligent, connected customer journeys — this session captured how AI is no longer a future bet, but the foundation of modern retail strategy. The response? Resounding agreement: retailers are ready to move from experimentation to execution.
Sessions like “The Infinite Leap” and “Frontlines of the Infinite” highlighted India’s trillion-dollar retail trajectory and the demand for strategies that blend digital speed with local context. Tier 2 & 3 markets, homegrown brands, and omnichannel scale were recurring themes—underscoring the need for agile, inclusive, and phygital models.
Panels on “Infinite Experience” and “Infinite Commerce” explored how retailers are stitching together physical and digital touchpoints into unified, intuitive journeys. Smart POS systems, AI-based personalisation, and connected fulfillment were among the solutions being actively evaluated by top brands.
Retailers are rethinking backend infrastructure to support integrated, scalable growth. From inventory visibility and demand forecasting to automated checkout and immersive in-store tech, PRC made it clear that connected systems, not disconnected pilots, will define the next retail era.
Sessions like “The COO Agenda”, “Retail Tech.NXT Open House”, and “Infinite Footprints” highlighted a renewed urgency among leaders to test, pivot, and prioritise fast, data-driven decision-making—especially when it comes to store formats, tech rollouts, and expansion models.
PRC 2025 proved that AI in retail is no longer a distant vision—it’s today’s competitive edge. But if there’s one clear learning for retailers, it’s this: the next leap won’t come from selective automation, but from intelligent orchestration.
The conversations we had confirmed that—while many retailers have made strides in consumer-facing AI, the bigger opportunity lies upstream: in building self-optimising operations, adaptive fulfillment, and connected product ecosystems.
This shift calls for a mindset change—from fragmented pilots to integrated, outcome-led execution. From adopting AI as a tool, to embedding it as a foundation.
If you’ve been rethinking how to move quicker, operate leaner, and serve your customers better — now’s the time.
We’re happy to pick up where we left off at PRC, or start fresh with your team.
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Let’s build what’s next — together.
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