Retail Remix | Luxe Edit

The next chapter of luxury: Innovation, intent, and human connection‍

At Retail Re:Mix | The Luxe Edit in Dubai, we posed a question that's become impossible to ignore: if this is the only region where luxury is booming in double digits, what are they doing differently?

‍The evening brought together

• Darine Sabbagh (Chalhoub Group),
• Marc Jeffery (The Giving Movement),
• Alice Tedeschi (MAGRABi Retail Group),
• Roger Rached (Christian Dior), and
• Alessandro Bovone (HUGO BOSS)

Giulio Dal Dosso (HUGO BOSS) moderated, opening with that very stat—the Middle East is currently the only luxury market posting double-digit growth globally.☯

Key discussion themes

• Luxury’s growth story: The Middle East continues to lead global luxury expansion, driven by connected, experience-first consumers.
• Omnichannel as the baseline: As Roger Rached shared, omnichannel is no longer a buzzword — it’s the norm, with ultra-personalisation as the next frontier.
• Technology as craftsmanship: Alessandro Bovone highlighted Fynd as a partner that understands both market nuance and omnichannel precision, blending tech with brand excellence.
• Human warmth meets AI: Darine Sabbagh emphasized using AI to enhance experiences without losing the brand’s warmth and personal touch.
• Partnership and precision: Alice Tedeschi underlined the need for clarity and shared intent to turn strategy into flawless execution.
• Evolving through learning: Marc Jeffery reflected on how emerging brands like The Giving Movement grow by learning from global luxury leaders.

Key takeaways

• “Look at data worldwide — the Middle East is the only market leading luxury growth in double digits.” The region isn’t following global trends, it’s setting them.
• “Omnichannel has become a norm, no more a buzzword.” The foundation of modern luxury now lies in seamless, connected experiences.
• Technology and empathy together are redefining what exclusivity feels like.
• “We utilized AI to make experiences better, while retaining our warmth and touch.” The future of luxury belongs to brands that merge intelligence with emotion.
• True luxury thrives on precision, partnership, and purpose.

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