May 6, 2026
Managing temperature-sensitive deliveries? Fynd TMS helps cold chain brands reduce waste with smarter routing, automated dispatch and end-to-end visibility from the first mile to mid and last-mile.
Garima Poddar
If your cold chain operation is losing product, the problem is probably not your cold storage. It is your transport management.
According to the Ministry of Food Processing Industries, India loses over INR 92,000 crore every single year - not to floods, not to fires, but to poor cold storage and broken supply chain systems. Nearly 30% of perishable goods never make it to the consumer in usable condition. That is not a logistics gap. That is a crisis.
Most of this loss happens during transport, not on farms or in storage. Problems like temperature changes, late dispatches, missed delivery times and poor route planning weaken the cold chain at every step.
As demand for cold chain transport grows with quick commerce, pharma and more fresh and frozen goods, managing transport has become the most important and most challenging part.
Cold chain logistics is the process of moving temperature-sensitive goods - dairy, frozen foods, fresh produce, pharmaceuticals - from origin to destination without letting conditions deviate from a defined range.
Usually, the problem is not that refrigerated trucks break down but what happens before and after they are used: how routes are planned, how long trucks wait and whether deliveries are on time.
These are operational problems and they need operational answers.
The more common and more preventable causes of spoilage happen at the transport management layer:
India's cold supply chain encounters multiple hurdles. A major issue is significant food wastage due to inefficiencies in storage, transport and handling. Inadequate technology integration in the last mile impedes timely, temperature-controlled deliveries, risking spoilage of perishable items.
The problem is not effort. It is complex. Multiple vehicles, multiple stops, tight time windows and real-time variability exceed what any manual process can manage reliably. IMARC report says cold chain transportation is the fastest-growing segment at 11.2% CAGR between 2026 and 2034, driven by e-commerce grocery growth and expanding last-mile reefer fleet deployment. As volume grows, the gap between manual systems and actual business needs only widens.
The Fynd transport management system does not replace refrigeration, it makes sure refrigeration never has to work overtime. The goal is simple: get goods where they need to go, faster, with fewer risks and zero blind spots.
| Capability | Description |
|---|---|
| Single-platform visibility | First-mile, mid-mile and last-mile deliveries are managed in one place so teams always know where shipments are and how they are moving, with no blind spots between legs. |
| Route optimisation | Shortens delivery cycles and reduces idle time, ensuring temperature-sensitive goods reach their destination faster and more reliably. Less time on the road means less exposure to risk. |
| Automated dispatch and real-time alerts | Help cold chain brands meet tight delivery windows consistently because a missed window is not just a logistics failure, it is a spoilage event waiting to happen. |
| Live tracking | Tracks vehicle utilisation, trip performance and delays to improve accountability across all transport partners. When something goes wrong, teams know exactly where and when, not after the damage is done. |
| Delivery and route analytics | Gives brands visibility into cost per trip, vehicle utilisation and overall delivery performance, helping reduce logistics costs without compromising product quality. |
| Seamless integration | Integrates with existing ERP, WMS, OMS and POS systems so brands do not need to rebuild their stack to get started. The TMS fits into the operation, not the other way around. |
| Enterprise-grade scalability | Ensures the platform performs at high volumes, handling over 15,000 requests per minute and connecting to 730+ global courier partners, so cold chain operations remain stable during seasonal surges or business growth. |
Measurable results speak for themselves. Brands using Fynd TMS have seen a 90% reduction in route planning and dispatch time and 75%+ vehicle capacity utilisation - two metrics that directly reduce cold chain risk.
According to the Global Risk Community report, India’s cold chain logistics market is projected to reach USD 12.2 billion by 2030, growing at a CAGR of 17.04%. The brands that invest in smarter transport management now will be better positioned to scale and to protect margins in a space where spoilage directly erodes profitability.
Fynd TMS brings together AI-powered routing, automated dispatch, real-time tracking and end-to-end visibility - all on one platform. For cold chain brands that are serious about reducing waste, protecting margins and scaling without breaking, this is where it starts.
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