Fynd has launched Uniket, a unique direct-to-retail solution, which enables shopkeepers in Tier-2 and Tier-3 cities to grow their business by getting direct access to the brand’s inventory and the flexibility to buy anytime, anywhere and in any configuration they like. 

With core USPs of “Directly from Brands”, “Original Bill” and “Assured Returns”, Uniket is poised to make the shopkeeper grow and stand true to its tag line - “आपकी बढ़ती दुकान” (your progressing store). Uniket also enables a shopkeeper to buy in single pieces rather than buying complete sets from a typical wholesale market.

Through Uniket, Fynd also provides the shopkeepers with their own free website and app with selling capability of over 50,000+ styles from 50+ brands. Shopkeepers no longer need to worry about customers leaving their shop dissatisfied due to a lack of choices in their favorite brands. By downloading the Uniket store app, shopkeepers can now keep a minimal inventory and that too of all the brands that are of high demand in their shop and also offer delivery of these branded and quality stock to their customers’ doorstep.

Almost 90% of India's $700 billion retail market is happening offline. Uniket wants to empower these shopkeepers through its technology solutions and help them offer the services at par with the organized retailers in large malls. Through this, Uniket also aims to drive additional store sales besides enhancing customer experience significantly.

Commenting on Uniket, Harsh Shah, Co-founder at Fynd said, “Brick and mortar stores still significantly dominate sales globally.  By partnering with Uniket, shopkeepers can further grow their business and drive a wave of modernization by embracing technology. Uniket store app offers up to 45% margin on bulk orders and 15% commission on customer orders. Through Fynd Store, we are already able to help organized retail stores in metro cities get extra visibility and drive sales. With Uniket, our aim is to tap the unorganized retail market, support shopkeepers and offer seamless shopping experience to customers across the country.”

Uniket has on-boarded 6,500+ stores and has established its presence in 350+ cities across 24 states across India. In over 1,700 pin codes of India, Uniket has more than one shopkeeper using its buying platform. In the next 6 months, Uniket plans to target 60,000+ stores in 800+ cities, covering all states of the country.

About Uniket:

Uniket is a direct-to-retail solution from Fynd launched to increase brand penetration and visibility in unorganized retail and provide better supply to the shopkeeper. Founded by Farooq Adam, Harsh Shah, and Sreeraman MG, Fynd is an omnichannel platform which with its unique B2C, B2B and B2B2C solutions helping brands optimize their sales across online and offline channels. Through the Fynd app, it helps customers buy fresh fashion directly from the brand stores, whereas through Fynd Store it helps brands save the in-store loss of sales due to unavailability of the right size or color. Fynd also offers OpenAPI as a solution which helps a brand have their own custom website or get listed on any of the marketplaces and start selling on them. Uniket, the latest addition to the product suite helps a brand with additional penetration in unorganized retail in Tier-2 and Tier-3 cities. 

The rise of Style Baazar

When affordability meets style, magic happens—and Style Baazar is proof of that! The journey began in 2014 with a single store in Berhampore, West Bengal. It quickly charmed its way into homes across India by offering trendy and budget-friendly fashion for men, women, and children.
Fast forward to 2024, and Style Baazar boasts 200+ stores across India, including Odisha, Bihar, Tripura, Assam, Jharkhand, Andhra Pradesh, Uttar Pradesh, and Chhattisgarh and covers a whopping 1.2 million square feet of retail space. Now that’s a true success story!

The need for change: A game plan for scaling up

As Style Baazar expanded, Sarfaraz Nawaz, the mastermind behind ecommerce and omnichannel strategies, was on the lookout for new growth opportunities.

That’s when Fynd Store OS entered the picture and he seized the opportunity.Sarfaraz spotted the potential of in-store retail tech for endless aisle and quickly jumped on board to supercharge Style Baazar’s growth and operations.

Why Fynd Store OS was the perfect fit

Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move.
Style Baazar sifted through several other solutions but found their match in Fynd Store OS.Here’s what sealed the deal:

Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.

Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores.

Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.

WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale.

Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

Pilot to progress: And the growth begins!

Style Baazar started small with a pilot of 30 stores in May 2023. The results? Instant success. By December 2024, they had expanded to 199 stores.Since then, order volumes and sales have been on a roll. Style Baazar's bold store expansion strategy kept fueling its growth!
Now that Style Baazar knew the solution had potential, picking the right tech partner to make it happen was the next big move. Style Baazar sifted through several other solutions but found their match in Fynd Store OS.

Here’s what sealed the deal: Pre-integrated logistics: Fynd Store OS came with built-in third-party logistics integrations—no extra syncing drama, no logistics headaches—everything just clicked.Real-time inventory visibility: The promise was simple—always know what’s in stock, and where, at all times, across all your stores. Scalable solution: Growing from 30 stores to 200 stores? Bring it on! Fynd Store OS supported Style Baazar’s aggressive store expansion strategy, and efficiently onboarded new outlets.WhatsApp collection-sharing: Style Baazar loved this feature for creating custom shoppable catalogs and sharing directly on WhatsApp. This meant opening up sales opportunities well beyond store boundaries—turning every chat into a potential sale. Helpful and supportive team: Fynd’s experts totally won Style Baazar’s trust—their approach, expertise, and dedication built a strong faith that they were making the right choice for their tech journey (and oh, did it pay off? Keep reading!)

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