India Phygital Index Survey 2024
An initiative by Strategy& (a PwC network firm), Images Group, and Fynd. Join the mission
Leading participants in the 2023 survey
Why participate?
Assess the ground reality of your omnichannel strategies. Get a chance to gauge where you stand today against your industry peers and define stronger strategies for tomorrow
Benchmark your brand against peers
Position your brand against other industry leaders for a competitive edge and showcase your level of omnichannel maturity
Gain recognition and accolades
Showcase your brand's commitment to adjust to a new digital reality and position yourself as an innovator in the retail landscape
Fill gaps
Identify the gaps between ground reality and brand ideology, and evaluate the efficacy of your omnichannel strategies with mystery audits
Best practices
Identify the best practices for in-store experiences, order fulfillment, marketing, and tech stack for offline and online convergence
Future insights
Get insights into omnichannel trends in 2025 and capitalize on them to stay ahead of the curve
Chart your roadmap
Identify your areas of improvement, emerging trends, and incorporate into your future omnichannel strategies successfully
Behind the curtain
Our methodology and approach behind preparing this report
Coverage across 300+ retail brands, 8 categories
The 2023 report gave participating retail brands insights on:
Evolution of commerce penetration evolve
Convergence of online and offline shopping journeys
Can retailers chart their independent online path
Secret sauce of winning in omnichannel
Imperatives for the C-suite
