In Conversation with Rohit Yadav

I interviewed at Fynd late in 2015. After multiple rounds of interviews and the switching between the two office locations, I was unsure about the company, its future, and about it being the right place for me. Ironically, I was selected however my friend who had introduced me to the opportunity was rejected.In my early days, we were a small team but we were all driven individuals working hard to grow Fynd. I started as an Associate and moved different roles to reach my current role. Joining Fynd at the right time gave me the chance to witness Fynd's incredible growth as well as mine.

Fynd is not just a workplace, it feels like a part of me. We enjoy a great culture, where we consider each other not as employees but friends, including our founders. My work at Fynd has never given me a feeling of a 9-5 job, on the contrary, I feel like it's my company. Everything I do here is with that sense of ownership and commitment.

Operations is another word for challenge! No one says that, but it's true. We face challenges at each turn. Retail has evolved so much with innovations in technology and demands shrunk timelines, exceptional experiences and more. Meeting expectations is not hard but isn't always easy. At Fynd, we have developed a unique ability to lean on our teams for support. Engineers automate the monotonous functions to save us a bunch of time and effort. So, we focus our energies on taking care of important things and delivering exceptional experiences to our brands.

In the beginning, it was hard for us. The country was in lockdown, and it was difficult to follow-up on orders and delivery. Stores were closed or would open intermittently, and delivery partners faced barriers in travelling freely. To adapt we focused on communication, we relentlessly coordinated with stores and delivery partners to apprise customers about their orders. Our approach worked in reducing returns on account of delays. Internally, our team decided to work from the office to keep up our productivity. We missed each other too much to work from different locations!

There have been many experiences- some good, some bad. But one of my proudest story is when a colleague, Javed took it on himself to deliver a shipment to a customer who was travelling and needed it urgently. It's amazing how we go above and beyond to make our customers happy. But isn't that the essence of retail?

One of our core values at Fynd is that Consumer is the Boss. If you regard operations merely as a process, it will be a task to accomplish. But if you consider what you do impacts the consumer, the process moves forward naturally, and solutions become quite obvious.