Customer Experience Research
Redefining the way customers engage with brands through XR technology
Our Objectives
To explore the role of AR, VR and MR technologies in crafting immersive and gamified shopping experiences
At CXR lab we do an exploration of how we can make the digital realm more tangible, personal, and delightful for users
Who can benefit from our research?
Shoppers
Customers looking for convenient, immersive, and engaging ways to shop and interact with the brands they love
Commerce brands
Retail brands that want to leverage the latest tech for market differentiation and enhanced customer loyalty
Developers and designers
UI/UX developers and designers looking for solutions to boost productivity, especially on their ecommerce projects
Focus areas & current projects
Fynd Code Wikipedia
AR try-ons and displays for beauty, accessories, footwear, and jewelry
Virtual Stores
Experience the world of virtual shopping and immerse yourself in interactive demos, games, and more
NexShop
Create virtual human avatars and drape apparel for a hyper-personalized virtual shopping experience.
Style snap
Transforming a website’s model images to mirror a shopper's appearance using their avatar
TV shopping
Working to embed shopping into the TV viewing experience
Remix mode
Realistic avatars for shoppers to view products through computer vision and photogrammetry
Shop the look
Create theme-based shoppable looks based on prompts
Mix & match
Create custom looks from products or reference images
Diverse AI
Generate realistic photos of models and text personalized for a specific country, region, and native language
Generative theme editor
Leverage generative AI for text and images to create e-commerce website and app themes
Universal translator
A seamless text, image, and speech translator
Speech notetaker
A notetaker app that seamlessly converts speech to text
Playground
Try the latest innovations for yourself
CXR Zone
A dedicated AR/VR space at Fynd offices for interactive experiences
Collaborate with us
We are open to research collaborations to further enhance our solutionsContribute to or utilize our open-source projects
Work with us
Want to push the boundaries of tech innovation with us? Join our team!
