The all new lqdcell optic offers the most innovative and disruptive take on future retro styling The Puma brand has ever seen. Lqdcell provides stable cushioning and is uniquely highlighted in the heel and in the forefoot. Your perception of midsole shapes, materializations, and branding execution are shattered with this disruptive model. Lqdcell has arrived, and the lqdcell optic shows that it’s here to stay!.