1. CLEANSER OR LOTION? ITS BOTH: This non-drying cleansing lotion with a soft texture, natural oils, and mild fragrance is just the right cocktail for your dry, sensitive, combination skin. It’s soothing aloe juices calmly cleanses your skin while keeping it nourished and protected. 2. CLEANSING MADE EASY with this spill-proof, dispenser bottle which makes it simple, sensible and convenient. 3. HOW TO USE: Pump out a few drops of Plum cleansing lotion onto soft cotton wool and gently wipe down face and neck. Follow up with a toner and/or moisturizer. 4. MADE WITH LOVE: FDA Approved | SLS Free | Cruelty-Free | Paraben Free | Sulphate-Free| For Dry, Sensitive skin| For Men & Women | Use in All Seasons