Fresh Fashion. Straight from brand stores

For 2–3 years, we had been trying to look at how we can merge online and offline retail and as soon as we saw the opportunity with Fynd, we seized it. Coupled with saving losses in store sales made this an easy decision. We wanted a partner with experience as their learning curve helps us in our implementation, someone who is agile, and someone who is willing to learn with us along the journey. Today, we are constantly in touch with the Fynd team, even for small changes.

We started our omnichannel journey about 3-and-a half years ago. The typical problems that we were facing was ‘how to optimize inventory’, ‘how do you build channel efficiency’, and ‘how do you enhance customer experience’. Added to this, we also wanted to integrate our franchise partners within our digital ecosystem. With Fynd, our ecommerce has been growing and the transition of customers from offline to online has been a very smooth ride.

“Recently because of COVID-19, a customer was unable to visit the store but wanted a few products as a part of her wedding trousseau. Based on her size, I selected a few items on the Fynd Store app, and placed the order. It was one of the highest orders placed by the store. Our Fynd Store regional manager coordinated the delivery and customer was very happy with this experience.”

“An order was placed where the product was to come from Delhi to Mumbai. We coordinated with our Fynd regional manager and arranged for fast delivery. The customer personally called us after the delivery to thank us.”