"We Are Not Running a Charity"

About the episode

Why does a country everyone calls "price-sensitive" actually reward brands that refuse to compete on price?

In this episode of Retail Re:Mix Stories, we sit down with Niraj Jain, CEO of PT Multitrend Indo Tbk (Kanmo Group), to unpack how he's building one of Indonesia's largest retail and distribution businesses, home to Mothercare, Puma Kids, and 50+ other brands across 300+ stores nationwide.

Niraj's path here wasn't obvious. A Chartered Accountant and All-India Rank Holder from a family that's been in business for generations, he spent years as CFO first at Kanmo, then at Matahari, before turning down a posting in Bangkok and eventually returning to Kanmo, this time as CEO. From there, the conversation moves straight into the operating detail: fixing stockouts by unifying inventory across stores and marketplaces, keeping one price across every channel to build customer trust, incentivizing store staff equally for online and offline fulfillment, and personally packing customer orders for a day just to find what was broken.

If you're interested in Indonesia's retail and e-commerce market, D2C and distribution strategy,, this episode is for you.

Don't forget to like, comment, and subscribe to Retail Re:Mix Stories for more operator-first conversations with C-suite leaders across retail, e-commerce, and commerce intelligence in the GCC and Southeast Asia.

About the guest

About Niraj Jain

Niraj Jain is the CEO of PT Multitrend Indo Tbk, part of Kanmo Group. Over the last 20 years, he's led teams across finance, commercial, supply chain, and business development, working across multinational and family-owned businesses in Indonesia, India, and Malaysia. Niraj's operator-first approach is what's driven Kanmo's retail turnaround for baby, kids, and toys, leading him to build one of Indonesia's largest omnichannel retail businesses today.

About PT MULTITREND Indo Tbk (Kanmo Group)

PT Multitrend Indo Tbk (MTI) is Indonesia's leading omnichannel platform in the baby and kids category, part of Kanmo Group. Founded in 2005, MTI operates 126 retail stores across brands like Mothercare, ELC, Gingersnaps, and The Children's Place, alongside a distribution network spanning over 100 cities and 45,000+ points across Indonesia. Kanmo Group itself manages 50+ brands nationwide, with a market-leading position in the kids and baby retail segment.

About your host, Dharmendra Mehta

Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business